PROJECTS

NFT Dinner at EDEN restaurant sold out for 1 Ether

On August 26, the Web3 Travelers community organized the first dinner in Slovenia using non-fungible tokens as tickets.

The event took place in a restaurant called EDEN in Žiri, Slovenia. As the name suggests, we enjoyed it in a paradise-like garden while the renowned chef Tadej Kržišnik and his team made sure our culinary horizons expanded. Besides the excellent culinary delights, the evening was full of inspirational talks about Web3.


The 17-course dinner was sold out. Guests paid a total of 1 Ether for the 10 tickets (at the time of writing, that’s just under €1,600).

The successfully implemented project represents one of the first important Slovenian and international steps in exploring the opportunities that new crypto technologies, such as NFT, bring to the hospitality industry. The sold-out dinner proves that there is already a new segment of consumers in Slovenia who use Web3 services and who are striving for its decentralization, transparency and democratization.

In the course of the project, more protocols and transactions were implemented and tested with the dinner participants, which will serve as an excellent example of good practice for all partners involved, both in the development of new similar products and in the education of all future early adopters of the exciting, useful (and of course, as always, potentially dangerous) innovations that the crypto-world is bringing to the hospitality industry.

You are invited to join them and learn all the details and technology behind the scenes of this and other exciting projects they are developing and implementing.


The project was developed by:

  • Tadej Kržišnik – chef at EDEN restaurant
  • Boris Balant – NFT designer
  • Jaka Godejša – Web3 Travelers, co-founder & core member

With partners:

You can find more information about the project on the Web3 Travelers Blog.

Business Model Canvas

In our work, we also use the Business Model Canvas, which we have evolved from the usual BMC to focus more on the challenges faced by our peripheral tourism providers. With the updated Canvas, we have added some elements and questions related to tourism and its specificities. We are constantly evolving our methodology as we learn about the challenges tourism providers face during consultations and project work.
FromZero BMC

PAKT 2020 – Travelling Academy of Creative Tourism

About the project:

PAKT 2020 was a traveling academy for creative tourism. It included 6 free workshops for interested members of the public, especially actors from the cultural and creative industries. The project aimed to build a better cooperation between the CCI and tourism stakeholders.

Our team conducted 3 PAKT workshops on different topics from tourism innovation, destination coopetition, marketing, legal issues and more.

The participants of the workshops are now prepared to dive into the experience economy with their tourism products. They learned how to innovate at different touch points: their product, their processes or their marketing.

Photo: Boštjan Selinšek

Workshops Posavje

About the project:

As part of the “Stara Šola za nove ideje” project, co-financed by the LAS Posavje Rural Development Programme, mentors and students from UP FTŠ – sTOUdio Turistca and AIRTH (Alliance for Innovators and Researchers in Tourism and Hospitality) conducted 9 training workshops for local tourism providers in the first half of 2020.

During the workshops we helped local tourism providers to develop different tourism ideas. These were related to beekeeping, butchery, bakery, accommodation, etc.

The response of the local providers to the development assistance of the participating students and mentors was very encouraging.

The opinion of one participant: “I am totally impressed with your work and got a lot of motivation to continue. Yesterday’s meeting was a real test of what we can do and the ideas are already developing.”

Workshops Poljanska dolina

About the project:
On Friday 9 October and Saturday 10 October 2020, mentors and students from UP FTŠ – sTOUdio Turistica and AIRTH (Alliance for Innovators and Researchers in Tourism and Hospitality) held two workshops for local tourism providers in Poljanska Dolina.

The two workshops started with short theoretical inputs (planning a customer experience, marketing in tourism, impact tourism, LocalsFromZero platform and distribution channels, coopetition in tourism and digital marketing). In the second part, one-on-one meetings were held with each participant to discuss their challenges.

The participants acquired a wide range of new tourism knowledge. The opinion of one participant: I am glad that you organized a really interesting and at the same time very practical workshop. I would like to praise all the lecturers who presented every piece of the mosaic of the workshop in an excellent and professional way. I got a lot of useful tips that I will be happy to use in my work. Once again, my compliments to the organizers and practitioners for a job well done. Marjeta Kavčič, Homestead Experiences Tešnak

You can read more about the workshops here.

Conference: Cultural Tourism and Heritage

About the project:

Our team was invited to speak at the conference organized by the Center for creativity at the MAO Museum in Ljubljana.

We delivered talks about much-needed innovation in the cultural sector to bridge the gap between CCI stakeholders and tourism businesses. We shared our insights gathered from the CerDee project. We presented the journey of our start-up LocalsFromZero and shared valuable lessons about the potentials of cultural and creative experiences.

LocalsFromZero

Members of AIRTH and the Tourism 4.0 consortium founded the TourismFromZero initiative shortly after the pandemic came into our lives. It is an initiative inspired by the challenges of the COVID -19 pandemic of 2020 and the problems of over-tourism in recent years. They created a survey aimed at tourism staff, tourism students, academics, locals or anyone who would like to share ideas, thoughts, solutions or challenges created by the pandemic. To date, the initiative has received more than 900 responses, insights and ideas from around the world.

Among the ideas on how to restart tourism, one came from the students of the pilot R&D study program UP FTS sTOUdio Turistica (now FromZero coordinators) with a common focus on local experiences offered “from scratch”. These students, with the help of their TourismFromZero mentors, created the LocalsFromZero marketplace.

The LocalsFromZero Marketplace focuses on supporting small and unique providers who preserve traditions, crafts, festivals and ceremonies in their local communities. We are looking for experience providers who do not yet have a standardized, “mass market” tourism offering. We are looking for locals, their clubs, charities, associations and anyone else who is not normally found in standardized travel packages. To achieve this, we have developed a new model with the so-called Scouts.

LocalsFromZero scouts are the link between experience providers and tourists and are experts in tourism, their local environment and (digital) marketing. LFZ Scouts help local experience providers to become more visible on the regional tourism map. They take care of reservations, administration and everything else that the local provider is not (yet) qualified for or lacks.

The LocalsFromZero marketplace has now evolved and partnered with Fairbnb.coop, with whom we are working towards community-driven tourism.



Designing 5-star experiences in Koroška region

About the project: 

Under the coordination of Arctur d.o.o., AIRTH (Alliance for Innovators and Researchers in Tourism and Hospitality) and UP FTŠ – sTOUdio Turistica team are involved in the design of two 5-star experiences for the destination Koroška (client: RRA Koroška).

The above-mentioned team of mentors and students is developing two 5-star experiences that will be based on the mythical and iron-working history of the Koroška region. As part of the development process, we are very active on the field (workshops, visits, conversations with local tourism stakeholders, etc.). Read more about Slovenian Unique Experiences here.

Zelezarski muzej - Stauharija - Ravne na Koroskem

Fairbnb Slovenia

After the merger of our startup LocalsFromZero with Fairbnb, our team has also become a strategic partner and ambassador for Fairbnb Slovenia. This means we are responsible for building a network of hosts to help our destination build community-driven tourism.

Slovenia is already well on its way to becoming a sustainable country. With Fairbnb we strengthen the social aspect of sustainability even more. Travelers staying with Fairbnb hosts in Slovenia now enable 50% of the platform commission to go to specific social projects that the local community chooses. The new experiential model with local Scouts that has begun in Slovenia will now allow our community to grow further and allow our Scouts and providers to help their community even more.

CCI4Tourism Škofja Loka

About the project:
The CCI4TOURISM project aims to establish Cultural and Creative Industries (CCIs) as a central actor in strengthening sustainable cultural tourism and developing related policies to improve the tourism offer in the Adriatic-Ionian region, where cultural heritage is an untapped tourism potential.

Our team supervised 9 different tourism and CCI providers with interesting ideas. We had sessions with each of them and helped them develop or improve their experience with the FromZero Tourism Business Model Canvas.

The mentees got a good understanding of experience design and the customer journey. We did research and conducted a thorough analysis of their product and service, identified their competitors, and explored potential marketing and distribution channels.


Online consultation on tourism product innovation

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